Active across Europe
Serving customers throughout the EU.
B2B wholesaler
Fresh vegetables and fruit for professional customers across Europe
Bella Fresh is the trading name under which AFG-Groothandel operates.
About us
About us
Bella Fresh is a fruit and vegetable wholesaler from Utrecht for professional customers in the European Union. We focus on clear communication, suitable arrangements and a carefully selected assortment.
Built for B2B
Focused on hospitality, retail and other professional customers.
Clear arrangements
Straightforward communication and suitable cooperation.
Products
Our assortment
A compact, professional offering aligned with everyday purchasing needs.
Fresh vegetables
A broad selection for professional kitchens and resellers.
Fresh fruit
Seasonal and consistently sourced for daily purchasing.
Seasonal produce
Always the best quality in tune with the time of year.
Wholesale & retail
Wholesale and retail
Specific volumes tailored to large buyers and resellers.
More information
How we work
How we work
A neutral, professional process to align your requirements carefully.
1
Contact us
Send your question by email or through the contact form.
2
Discuss your requirements
We review volume, timing and product needs together.
3
Make suitable arrangements
We agree on a workable solution based on your situation.
Contact
Get in touch
Discuss your requirements or business question directly with our team.
Direct contact
Send your business enquiry via the contact form or email our sales team directly.